FITNESS TRACKERS CAN KEEP YOU MOVING Many people starting on their weight loss journey go into it relatively blind. You could go for a jog and be careful about what you eat, but an informed, structured approach to weight loss relies on having lots of information to hand about your body, your diet and your […]
The minimum viable product (MVP) is a powerful concept that allows you to test your ideas. It is not to be confused with the minimal marketable product (MMP), the product with the smallest feature set that still addresses the user needs and creates the right user experience. The MVP helps you acquire the relevant knowledge and address key risks; the MMP reduces time-to-market and enables you to launch your product faster. This post discusses both concepts, and it shows how you can use the minimum viable product to create a minimal marketable one.
It seems like an obvious notion, right? Like in life, your relationships with businesses or friends revoles around reciprocity, the equality-framework of giving and taking. User Acquisition follows the same principles, you need to demonstrate app value to the customer, in order to receive ‘buy-in’ from them. The term Reprocity Principle is one of the […]
Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through a general formula of value of same x number of repeated transactions x projected length […]
An excellent article by Steven Jacobs of StreetFight on the 3 Trends Marketers Need to Know About Location-based Advertising. Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, […]
There is always a right way and a wrong way to ask someone for something, and as a kid you probably learned that if you ask your parents nicely you have a better chance of getting something than when you are more abrupt. The same goes for iOS Permissions and asking users for permissions, whether it is to […]
A man I respect a lot, @guykawasaki, who has worked with Apple, Google and has been behind a lot of great venture projects under Garage Technology Ventures, evangelizes a great approach towards capturing the interested investor or investors, without over-burdening them with unnecessary crap. It’s called the 10|20|30 rule. Simply put, it means: 10 Slides in your presentation […]
An interesting article on the merits of not just listening to your own customers, but your competitors’ customers as well, thanks to medium.com Much has been written about wether or not you should worry about your competitors or completely ignore them. A quick Google search brings ups many opinions one way or the other. Every […]
I recently went through an article written by @destraynor titled 5 mistakes we all make with product feedback that I enjoyed, and wanted to run through it. Having read a lot of literature this past year, on Lean Customer Development and this article put into perspective over five-points, common mistakes that are made from false assumptions when reading customer […]
I have come to learn, working for a startup for the past few months, the importance of Customer Validation. Granted, I have been immersing myself in one of my favourite books, The Lean Startup by Eric Ries, but correlating the chapter’s philosophies with what’s happening on the ground, is understanding and evaluating what is value […]
